Threadless · Brand Voice & Messaging
The Threadless Brand Bible
Turning a brand's identity into a practical guide for how it should actually sound.
Co-author — voice, tone, and style
Selected work
A few projects that show how the work actually happened — the problem, the thinking, and what I owned. Fuller than a portfolio reel, shorter than a memoir.
Threadless · Copywriting & Campaigns
Threadless at 25
One 25-year story, told well across every channel it touched.
Editorial ownership across the campaign
Threadless Artist Shops · Content Marketing & Email
Creative Resources
A content program that taught independent artists how to run a business — and got read.
Owned the editorial calendar and content SEO